This year a panel of global branding specialists will discuss and present their insights into the realities of global branding, how it works, and where the growth of global brands will be seen in the future. Forum Distinguished Panel Members: Ms. Helayne Spivak (Director - Virginia Commonwealth University Brand Center), Mr. Ian Davidson (Executive Vice President - The Martin Agency, Richmond, Virginia and London, England), Mr. Jim Joseph (President, North American - Cohn & Wolf, New York, New York), Mr. Joe McCarthy (Former CEO - Publicis, New York, New York). Reception to follow 5:30-7:00pm in the VCU School of Business Atrium - Snead Hall 301 W. Main St. Panel members and all audience members are invited to attend.
Business:School of Business
Forum Theme: Creating and Sustaining Global Brands as Globalization Gains Depth and Breadth
All ( Open to the public )