This presentation discusses how generative AI is used to develop advertisements, and the business, marketing, and ethical implications of synthetic ads. Multiple research findings and techniques will be discussed, illustrating the growing role of AI in research and industry, the effective deployment of ethical AI guardrails, and concrete examples of how accessible, low-cost AI technologies can be used to generate AI advertisements that preserve the human element.
This event is part of the AI in Research discussion series at VCU Libraries. VCU librarians will discuss how generative AI is affecting the research landscape broadly as it relates to information discovery, publication, dissemination and use of published materials. Researchers will discuss how they have gone about studying generative AI or have incorporated generative AI in their research process.
The presentations will be brief to allow ample discussion and questions and time to think about how particular examples relate to other areas of research. Each session is a time to think about the issues involved and to learn from each other.