If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This certificate includes two courses, Google Analytics and Advanced Google Analytics, and is aimed at non-technical users. Instructors will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool.

You will understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website. This certificate includes the courses Google Analytics (April 5-30, 2021) and Advanced Google Analytics (May 3-28, 2021), and costs $345.00.

Office of Continuing & Professional Education
VCU Alumni, VCU Faculty, VCU Staff, VCU Students