If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool.

You will understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website. This course is fully online and costs $195.00.

Sponsor(s)
Office of Continuing & Professional Education
Audience
VCU Alumni, VCU Faculty, VCU Staff, VCU Students
Contact Information
VCU OCPE
8048281322
ocpe@vcu.edu
Special Needs
VCU OCPE
8048281322
ocpe@vcu.edu